- Mumbai, India
- 2024
- Studio: Retail Experience Design
Location
Year
Type
The Vans x Hot Wheels collaboration unites two iconic brands that share a legacy of creativity, individuality, and a love for adrenaline. Mumbai’s Vans x Hot Wheels store electrifies the city’s spirit with a bold mix of streetwear and racing culture. Dive into AR racing through Mumbai’s iconic streets, design custom kicks. A playground for thrill-seekers and sneakerheads alike! By merging Vans’ rebellious fashion with Hot Wheels’ daredevil spirit, the collaboration creates a unique blend of style and nostalgia.
Objective:
Design a dynamic retail space in Mumbai that blends Vans’ streetwear ethos with Hot Wheels’ high-speed energy, offering an immersive phygital experience.
Overview
3. Strong Community Appeal and Collector Culture
1. Shared Brand Essence: Adventure, Speed, and Rebellion
2. Iconic Product Lines and Customizable Experiences
4. Immersive Brand Events & Pop-Up Activations
Family Adventures :
Capturing families with children.
Youthful Energy :
Representing teenagers and young adults. Enthusiastic about skate culture and Hot Wheels collectibles, blending lifestyle with nostalgia.
Nostalgia & Curiosity :
Adults revisiting childhood or accompanying family. May visit for nostalgic connections or as part of family outings.
TYPE
AGE
Family with Children
Teenagers & Young Adults
Adults (30+)
15
30+
5
Concept
Audience Demographics
SITE ANALYISIS
JIO WORD DRIVE
Mithi River
Chosen space
Ground Floor,
Jio World Drive
JIO WORLD DRIVE
Bandra Kurla Complex,
Bandra East, Mumbai
Maharashtra 400051
Entrance
Bandra kurla complex
Zoning & Circulation
GROUND FLOOR PLAN
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7
B
LEGEND :
1 - HOT SPOT MASCOT
2 - TRACKS OF MUMBAI
3 - SKATER'S HAVEN
4 - VIRTUAL GRIND
5 - THE PIT STOP
6 - FLIGHT DECK CUSTOMS
7 - SONIC TERMINALS
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B’
B’
B
MEZZANINE FLOOR PLAN
SKATER'S HAVEN
The Vans x Hot Wheels store in Mumbai is a thrilling fusion of style, speed, and creativity. Key zones include the Hot Spot Mascot centerpiece, a vibrant Tracks of Mumbai train-themed display, and the dynamic Skater’s Haven for skateboard showcases. Dive into immersive experiences like the Virtual Grind VR Skateboarding and adrenaline-packed Pit Stop skateboarding pit.
On the mezzanine, unleash your creativity at the Flight Deck Customs, an Airport-themed customization hub, and groove at the Sonic Terminal music zone. Don’t miss the Design Spotlight, showcasing the week’s best creations. A space where fashion meets adventure!
Music-infused promotional zone.
Airport-themed creative customization zone.
Live-action skateboarding pit for tricks and stunts.
Local train window-themed display with high-octane vibes.
VR skateboarding for a thrilling digital ride.
Marine drive -themed with Tetrapods as display
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The Adrenaline-Fueled Experience
BEAMS
MEATL MESH GRID
LIGHT BOX
HOT WHEELS STRIP
HOT SPOT MASCOT
GEAR DISPLAY
axonometric view
Flight Deck Customs is an airport-themed zone with sleek kiosks and futuristic design for seamless customization.
A high-energy music and promo zone with a live band, interactive sound stations, and electrifying performances.
3D RENDERS
The Hot Spot Mascot is the bold centerpiece of the Hot Wheels and Vans experience store, combining industrial aesthetics, urban street culture, and immersive visuals for an eye-catching storefront.
The facade isn’t just visual—it’s an interactive statement piece that invites visitors to engage with the brand’s high-energy worlds.
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